Online Access Free 100-101 Practice Test

As a business owner, you'd like to set up a presence on a social media platform where you can post videos and images as well as update customers on upcoming sales, new products, and events. Which of the following would be an ideal platform?

• A.Twitter
• B.Facebook
• C.Pinterest
• D.Linkedin

What is the first step required to establish a business presence on Facebook?

• A.Create a post
• B.Create an event
• C.Create a page
• D.Create an ad
• E.Pay to set up your business account

After years of advertising on TV, a branding advertiser wants to start running ads on the Facebook App. The advertiser has a TV ad with an emotional message to connect the brand with customers The TV ad lasts 30 seconds.
What is the best creative approach to run this campaign?

• A.Create a 15-second video ad that is vertical with the content used on TV
• B.Create a 15-second video ad with the content used on TV
• C.Create a 20 second video ad with a shorter version of the content used on TV
• D.Create a video ad with the content used on TV

Where in Ads Manager can business select different creative assets for specific placements?

• A.Ad
• B.Account
• C.Ad Set
• D.Campaign

When you begin a new campaign on Ads Manager, what is the first step in the process?

• A.Produce the right creative for the campaign
• B.Align your marketing goal with a campaign objective
• C.Create a Lookalike Audience based on website visitors
• D.Select where ads will be seen through placements