Online Access Free 100-101 Practice Test

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

• A.Instagram business account
• B.FacebookApp Shops
• C.Website
• D.Phone number

If your goal is to generate sales on your website, which Facebook campaign objective should you select?

• A.Conversions
• B.Reach
• C.Traffic
• D.Brand Awareness

What is an advantage of the slideshow format when designing a mobile creative?

• A.It provides the functionality to selectively add sound to individual slides
• B.It provides an interactive ad format
• C.It uses existing images to create a video
• D.It provides a fullscreen, mobile-optimized experience

Which two ad placement options are available on Instagram? Choose all that apply.

• A.Right column
• B.Marketplace
• C.Feed
• D.Stories

A retailer has new campaign assets for an upcoming spring collection. They want to offer an immersive post click experience that allows viewers to swipe through and took at video, photo and text formats in one ad.
Which creative format should the retailer use?

• A.Instant experience
• B.Reels
• C.In stream video
• D.Stories