You are attending a job interview for a position as a web designer. The interviewer asks you to explain the reasoning behind using your particular design approach. Which of the following supports your preference for the bottom-up design approach?

When a new user visits your proprietary site, what is typically the first method of interaction with them?

You are consulting on the development of a complex Web site for an airline maintenance company. It will contain a large library of technical information. Maintenance technicians will use the site to understand the requirements of their jobs, the physical structure of the airplanes, and other important information. They will need to refer to different areas of the site frequently. What kind of positional awareness tool should be included to help navigation through the site?

You are working on a medium sized website for a company that organizes art fairs. On their website, they have three types of pages. One type of page is for recruiting investors in the company. Another type of page is for selling both spaces to artists via ecommerce. And the third type of page is promoting the art fairs to the general public. The company has received feelback that the site is confusing, disorganized, and difficult to navigate through.
How can this be corrected?

You are designing a website for a wedding planner. She wants all of the text on her site to be displayed in a flowery, elaborate typeface, similar to a wedding invitation. You advise her to consider using a simpler, more conventional typeface. Why?