User-Centered Web Design focuses on understanding what users want, and regular testing to make sure users are getting what they want. What are the primary benefits of this practice?

A large hardware retailer has a very large website, with many pages of do-it-yourself (DIY) tutorials, and product information. However, some customers are visiting the site to find the closest physical store. The development team has elected to place a link for the Store Locator in the top right corner of the home page, but it will not appear on tutorial or ecommerce pages. What kind of navigational element is this?

You are building an educational games website for children. You have determined that your users respond best to large, colorful, easy-to-read buttons to navigate through the site.
You've created a prototype of the navigation element, and want to make sure it meets your user's needs. What kind of testing should be performed at this stage?

Gabby is meeting with a client to discuss a new web site. She is asking her client a series of questions so that she can create a site strategy. Which of the questions below would help Gabby define the site audience?

Which of the following represents an SEO strategy of using short phrases of three to five key words?