Online Access Free 1D0-623 Practice Test

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

• A.Marital status, customer income and brand loyalty
• B.Geography, favorite activities and customer income
• C.Age of their customers, customer income and gender
• D.Gender, personality and geographic segment

A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

• A.Post recipes with coupons for the ingredients.
• B.Post a link to their corporate Web site.
• C.Post the weekly coupon flyer as a PDF.
• D.Schedule promotion events at various store locations.

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

• A.Structural equivalence
• B.Transivity
• C.Reciprocity
• D.Centrality

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

• A.executive buy-in.
• B.corporate reorganization
• C.return on engagement (ROE)
• D.market repositioning

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

• A.A large financial services company providing payroll processing
• B.A political campaign for mayor of a large city
• C.A car manufacturer that makes trucks, sedans and hybrids
• D.A circus performance troupe that travels the country