Online Access Free 1D0-623 Practice Test

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?

• A.Create placeholder pages that redirect visitors to his Web site or other social media sites.
• B.Hire someone to create and maintain his online presence on other social media sites.
• C.Ignore the other sites because his primary audience does not participate on them.
• D.Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

A small book publishing company wants to promote their titles through social media Which strategy would best support them?

• A.Post videos of interviews with published authors bundled with "buy now" social commerce options.
• B.Cultivate a relationship with an online book club to share announcements and offer free books
• C.Auction signed copies of the books on retail shopping sites.
• D.Offer low cost writing workshops scheduled as shareable events.

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

• A.Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
• B.Implement, monitor and adjust, listen and analyze.
• C.Implement, monitor and adjust.
• D.Define strategies, implement; monitor and adjust; listen and analyze

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

• A.Competitors may recruit employees who are vocal about the company through their personal social media usage
• B.Personal social media usage would not provide transparency.
• C.Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
• D.Personal social media usage can have a negative impact on the company's reputation.

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

• A.Cybercrime and financial loss
• B.Regulatory compliance and privacy violations
• C.Damage to reputation and legal issues.
• D.Theft of intellectual property and corporate identity