Online Access Free 1z1-477 Practice Test

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A.The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• B.The purchase transaction is attributed to both email campaigns.
• C.The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• D.Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

• A.Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
• B.Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
• C.Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
• D.Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

• A.You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
• B.You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
• C.The number of records in the supplemental table cannot exceed the total number of records in the profile list.
• D.After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

• A.Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
• B.Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
• C.Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
• D.Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

• A.Periodically run the scrub utility and delete all email addresses from your competitor's domain.
• B.Create a Non-Competitor Program using Program Designer.
• C.In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
• D.Search the list for the domain name of the competitor and select the block option for each user that is found.