Online Access Free 200-101 Practice Test
| Exam Code: | 200-101 |
| Exam Name: | Facebook Certified Marketing Science Professional |
| Certification Provider: | |
| Free Question Number: | 60 |
| Posted: | Sep 09, 2025 |
An analyst calculates data averages (norms) of more than 2,500 brand lift tests in the industry, then compares it to recent campaign results:
* Campaign delivered Ad recall lift +8.3pt (the norm Ad Recall is 9.Opt with a standard deviation of 0.6pt)
* Campaign delivered Message Association +7.1pt (the norm for Message Association is 7.8pt with a standard deviation of 0.8pt)
* Campaign delivered Favorability +6.3pt (the norm for Favorability is 4.Opt with a standard deviation of 1.1pt)
* Campaign delivered Purchase Intent +5.9pt (the norm for Purchase Intent is 5.3pt with a standard deviation of 0.5pt)
Which conclusion should the analyst make based on this data?
A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app. One week after the Facebook campaign launches, these are the results:
* The daily budget for each ad set was spent in full
* The majority of people reached live within two miles of any given location
* 90% of transactions were made in cash
* Offline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversions
What should the analyst consider when the test is complete to determine if the results are reliable?
A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
A large news company wants to develop a test that will show up in their marketing-mix model. The goal is to identify the effect of a new media channel during a one-week test conducted across many digital channels as well as TV. They are a national newspaper, so a significant number of conversions come organically on a weekly basis.
The company typically spends $275,000 per week on media, and plans to spend an additional $5,000 on this test, for a total weekly spend of $280,000. The company typically spreads the $275,000 across three digital channels and a mid-sized TV buy.
Which action should be taken to ensure the feasibility of the test showing up in the model?
An advertiser is reviewing campaign results in Facebook Attribution and determines that optimizing its campaigns for website content views appears to be more successful than optimizing for clicks.
Details reviewed were as follows:
* A last touch attribution model was used
* Look back window was 90 days
* Campaigns optimized for clicks delivered a cost per view for SO.55
* Campaigns optimized for website content views yielded a cost per view of S0.49
The advertiser wants to assess whether or not this difference is meaningful or due to random chance before adjusting its strategy accordingly. What action could the analyst take to determine if the difference is meaningful?