Online Access Free 410-101 Practice Test

What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

• A.Purchase Consideration
• B.Ad Recall
• C.Brand Awareness
• D.Cost Per Click

What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A.People from your customer database.
• B.All audiences you need.
• C.People interested in music.
• D.Your Facebook page fans.
• E.A custom audience based on your website visitors.

You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

• A.Your community manager should have access to all the tools since he is an analyst in your client's add account.
• B.You create a new Facebook pixel on your Business Manager
• C.You add your Community Manager as Analyst to your client's Ad Account.
• D.You need to make sure your community manager has the correct access level on your client's ad account.
• E.You add your Community Manager as Admin to your client's Business Manager
• F.You need to assign the ad account to your client's pixel.

Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

• A.It allows me to measure only Instagram attribution
• B.It enables you how well your ads works with real people
• C.It provides a holistic marketing and measurement at scale
• D.It provides global cross-environment coverage.

You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

• A.Your ad set is not active.
• B.Your ads within the ad set were not approved.
• C.The ad set audience is too large.
• D.Your ad is scheduled for a future date.
• E.You've reached the limit of the campaign.