Online Access Free 410-101 Practice Test

What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

• A.People who have visited your website in the last 365 days.
• B.People who have opened your mobile app in the last 92 days.
• C.People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
• D.People who have clicked any links on a Canva in the past 180 days.
• E.People who have opened a Lead form but have not submitted data in the past 180 days.
• F.Your customer database from the last 5 years.

You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

• A.Traffic and conversion ads.
• B.Traffic and store visit ads.
• C.Post Engagement and brand awareness ads.
• D.Conversion and product catalog sales / dynamic ads.
• E.Conversion and traffic ads.
• F.Video Views, lead generation, and traffic ads.

You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

• A.Page moderator
• B.Page moderator
• C.Page editor
• D.Jobs manager
• E.Page admin

Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

• A.Relevance
• B.Conversion Rate Ranking
• C.Estimated Action Rates
• D.Ad Quality
• E.Quality Ranking
• F.Frequency
• G.Advertiser bid

You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A.You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• B.You build a similar audience based on people who've checked out and run the 30% discount campaign.
• C.You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.
• D.You build a new saved audience to reach new potential customers and run the 30% discount campaign.