Online Access Free 410-101 Practice Test

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

• A.You build a video engagement audience with a scale of 1.
• B.You build a video engagement audience with a scale of 4.
• C.You build a video engagement audience with a scale of 10.
• D.You build a fan page engagement audience with scale of 10.
• E.You build a website pixel audience with a scale of 10.

Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

• A.You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
• B.You can do direct response marketing to new audiences.
• C.Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
• D.You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
• E.You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

• A.Deliver ads to people based on users who generate the most revenue.
• B.Create custom audiences from offline events.
• C.Integrate your offline events with website conversions.
• D.Measure cross-channel conversions.

Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

• A.Website with no pixel
• B.Saved/Core Audiences
• C.Email Database
• D.Fan Page
• E.Customer Database

Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

• A.Age with max 25 years
• B.Mobile Device User - focused on Android
• C.Interests: Gamers
• D.Countries India + Colombia
• E.App Store Region
• F.Gender Male