Question 11

You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
  • Question 12

    Which are the two bidding options that will allow your customer to predict results of their campaigns?
    Select two that apply.
    Choose ALL answers that apply.
  • Question 13

    You are thinking of building multiple campaigns based on the following native targeting variables:
    - Job
    - Luxury Travel
    - Income
    - Mobile phone and operating system
    - Age of children in the household
    - Marathon and Triathlon interests
    The audiences you are getting are too small.
    Which strategy should you use in order to increase the audience you are currently using?
    Choose only ONE best answer.
  • Question 14

    The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
    You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
    They also plan to hold a multi-city tour in the next 4 months.
    The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
    What are some of the recommendations you make for running these ads?
    Select all that apply.
    Choose ALL answers that apply.
  • Question 15

    What are the different type of forms you can currently purchase ads on Facebook?
    Choose only ONE best answer.