Online Access Free 600-101 Practice Test

An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

• A.Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
• B.Claim a membership fee for current members of the Facebook group
• C.Prepare materials for influencers that highlight recent community impact
• D.Create a Facebook Page and organize events using the paid events functionality

An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

• A.Delete the post and use the Give Feedback feature.
• B.Repost the group guidelines regarding self-promotion.
• C.Remove the member who created the post from the group.
• D.Reply to the post and explain that this behavior is not allowed.

Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

• A.The video post should be promoted with ads if the primary goal is engagement
• B.The picture post is the most successful if reach is more important than engagement
• C.The link and video post garnered more awareness than the picture post
• D.The link post should be promoted with ads if the primary goal is reach

A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

• A.Partner with a national newspaper and publish an article about the community
• B.Launch a referral program for current members to invite their neighbors to join the community
• C.Encourage the moderation team to comment more on the content
• D.Place targeted ads for potential members using fitness and wellness interest targeting

A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

• A.Create targeted posts and ensure the content and tone are inclusive
• B.Tag influencers to share the content and campaign hashtag
• C.Change content strategy to target male followers during launch
• D.Create a social media account for the new product