Online Access Free 9A0-412 Practice Test

Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?

• A.Build the marketing channel report with final conversion rate
• B.Build a custom event funnel
• C.Build a next page report
• D.Build a PathFinder report

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

• A.Average revenue per click-through decreases
• B.Average revenue per order increases
• C.Average orders per click-through increases
• D.Average orders per checkout decreases

An analyst needs to provide an optimization hypothesis to increase the Paid Search spend ROL. Which optimization hypothesis should the analyst recommend?

• A.Increasing the total spending will increase the AOV and the paid search ROL.
• B.Using the site's home page as the landing page for all paid search visitors will increase conversions.
• C.Decreasing spending on paid search and increasing organic search investment will increase paid search ROL
• D.Creating a product-specific landing page may increase the conversions.

The analyst has been two separate reports that provide differing measurements of unique visitors. The reports were generated with Report. These differing values are in the attached exhibit. Why are the unique visitors of the "Typed/Bookmarked" Referrer type in the "Referrer Types" report unique visitors of the "Direct" channel in the Last Touch Marketing Channel Report different?

• A.The Marketing Channel report does not use the same logic as the Referrer Types report
• B.The Referrer Types report has the option to "Override Last-Touch Channel" checked
• C.The Referrer Types report only identifies visitors that have a referring URL
• D.The Marketing Channel report cannot be customized like the Referrer Types report

Exhibit:

A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
What drove the visitor to interact with a download button
The amount of revenue gathered as a result of downloads
The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine on this solution?

• A.What download file names produced the most download errors
• B.Which form had the most errors
• C.What marketing channel produced the most download revenue
• D.Which download driver has the highest rate of downloads per visit