Free Access Adobe.AD0-E202.v2022-01-28.q41 Practice Test (Page 3)

Question 6

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

A.Conversation Rate

B.Cost per acquisition

C.Orders

D.Revenue

Question 7

Regarding the use of Operators for the creation of Segment which statement is true?

A.AND OR THEN are the Operator and OR can only be used within the Visitor Container.

B.AND IF THEN are the Operator and Then allow you to create sequential segments.

C.AND OR THEN are the Operators and THEN allows you to create sequential segments.

D.AND OR IF are the Operators and OR can only use inside the Visit container.

Question 8

Segment used as checkpoint in a Fallout Visualization with four checkpoints must always use which container already?

A.A container that is a high level then the overall context of the Fallout Visualization.

B.A container that is at a Visitor level for the overall context of the fallout Visualization Segments used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a visitor-context Fallout, segments used as checkpoints must be visit or hit-based segments. With a visit-context Fallout, segments used as checkpoint must be hit-based segments. If you use an invalid combination, the fallout will be 100%. We have added a warning to the Fallout visualization that will display when you add an incompatible segment as a touchpoint. Certain invalid segment container combinations will lead to invalid Fallout diagrams, such as:
Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization Using a visitor-based segment as a touchpoint inside a visit-context Fallout visualization Using a visit-based segment as a touchpoint inside a visit-context Fallout visualization

C.A container that is at a lower level than the overall context of the fallout Visualization

D.A container that is at a visit level for the overall context of the fallout Visualization

Question 9

Refer to the exhibit:

What is the result if dragging and dropping a page name value item on the segment Drop Zone?

A.A hit-based segment that includes only the specific page

B.A visit-based segment that includes entire visits in which the specific pages was viewed at least once

C.A visitor-based segment that includes entire visitor from who saw the specific page at least once.

D.A visit-based segment that included visit in which only the specific page was seen

Question 10

Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item.
User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website.
Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?

A.Create a segment excluding the traffic.

B.Work with Adobe Engineer to create a VISTA rule to exclude the traffic

C.Create a processing rule to exclude the traffic.

D.Add offending IP addresses to bot rules to exclude the traffic.

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