Online Access Free AD0-E406 Practice Test

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

• A.Form-Based Composer
• B.HTML Composer
• C.Visual Experience Composer

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

• A.Increase the confidence level.
• B.Increase the minimum detectable lift
• C.Increase the number of Offers.

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

• A.because it is not possible to change your primary goal after the test has started
• B.so that "Conversion Rate of Alternative" can be estimated pre-test
• C.so that "days to complete test" can be estimated pre-test
• D.to minimize risk of biased metric selection

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

• A.To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
• B.To visualize the different combinations and decide which ones to include/exclude in the experiment
• C.To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

• A.Schedule a duration and activate.
• B.Trigger an alert and activate.
• C.Add a Time Frame audience rule.