Question 1

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
  • Question 2

    A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
    Which metric should be used in order to track these different values on these pages?
  • Question 3

    A client wants to adjust the counting methodology used in a report.
    What are the three counting methodologies available in report settings, for any given report?
  • Question 4

    An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
  • Question 5

    A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
    Based on this scenario, what is the most appropriate optimization goal for this test?