Online Access Free AD0-E560 Practice Test

What are key aspects of efficient Marketo instance administration? (Choose two)

• A.Removing all inactive users
• B.Enforcing role-based access controls
• C.Consolidating all campaigns into one workspace
• D.Implementing naming conventions for all assets

An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

• A.Add an SLA stage, SAL, between "SQL" and "Opportunity"
• B.Add an inventory stage, SAL, between "SQL" and "Opportunity"
• C.Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
• D.Add a "Disqualified" transition from "SQL" to "MQL"
• E.Add a detour stage, "Disqualified", from "SQL"

A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

• A.It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
• B.There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
• C.It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
• D.There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

• A.The new person will be created in the default Partition and immediately routed to the North America Partition.
• B.The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
• C.The new person will be created in the North America Partition where the form exists.
• D.The person will not be created unless explicitly routed to a specific Partition.

Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

• A.Marketing Specialist and Content Creator
• B.CRM Administrator and IT Team Lead
• C.Campaign Manager and Customer Support Agent
• D.Sales Manager and Data Analyst