Online Access Free AD0-E560 Practice Test

Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

• A.CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
• B.CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
• C.CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
• D.CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative

An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

• A.One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
• B.Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
• C.One set of channels should be created, and a tag should be used to determine Direct or Partner
• D.Create a single global program to consolidate reporting for both direct and third-party seller marketing

Which security measure is most effective in preventing unauthorized data access in Marketo?

• A.Implementing Single Sign-On (SSO)
• B.Limiting segmentation by lists
• C.Increasing engagement campaign approval settings
• D.Using encrypted fields in forms

A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

• A.In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
• B.In the Admin section, select the field and enable the "Block Field Updates" feature
• C.Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
• D.Create a custom Javascript on the frontend webpage to verify data before form submission

A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

• A.The network administrator, to make changes in the DNS record
• B.The legal team, to approve placing old prospects on Marketing Suspended
• C.The sales and marketing teams, to review the emails using deliverability tools
• D.The sales and marketing teams, to address removing prospects from the system