Online Access Free AD0-E560 Practice Test

What is the best practice to avoid workflow redundancies in Marketo?

• A.Using static lists for all segmentation
• B.Consolidating workflows into one global campaign
• C.Automating all batch campaigns
• D.Regularly auditing workflow logic

An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

• A.Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
• B.Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
• C.Go to admin and view the CRM notification errors
  Count the number of custom CRM fields
  Increase the time between CRM and Marketo syncs
• D.Limit the number of records being synced by pausing all active campaigns.

The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

• A.The Marketo SOAP API is used as often as possible for such an integration
• B.Custom Headers are included in Webhooks to authenticate the outbound payload
• C.IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
• D.IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
• E.A single API user is created for all integrations that use the Marketo API

What factors should be included in a project's risk assessment? (Choose two)

• A.Unclear stakeholder requirements
• B.Vendor pricing policies
• C.Marketing asset approval times
• D.Availability of skilled resources

What can reduce bounce rates in email campaigns? (Choose two)

• A.Optimizing subject lines for spam filters
• B.Regularly updating recipient preferences
• C.Removing invalid email addresses
• D.Increasing A/B testing frequency