Free Access Adobe.AD5-E809.v2022-08-22.q15 Practice Test (Page 3)

Question 6

What is one characteristic of strong success metrics?

A.They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B.They must take into account the specific business objectives of each test.

C.They must be relevant to many use cases across the optimization program.

Question 7

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

A.To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

B.To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

C.To visualize the different combinations and decide which ones to include/exclude in the experiment

Question 8

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

A.Experiences

B.Goals & Settings

C.Targeting

Question 9

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

A.If the existing Adobe Analytics implementation already collects all the required data

B.If the main requirement is to be able to collect data in real-time

C.When it is mandatory to have a single source of data

D.If an Adobe Target "clicked an element" success metric is required

Question 10

Which two options describe the purpose of any secondary success metric? (Choose two.)

A.These metrics are only used to evaluate which audiences best respond to experiences.

B.Give additional understanding to interpret gains/losses of primary success metric.

C.Ensure that primary success metric gain is not at the cost of secondary metrics.

D.These metrics are only used to measure time on site and primary metrics.

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