Question 1

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.
Which segment should the engineer create to evaluate streaming?
  • Question 2

    After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
    What are two things that could cause this issue? (Choose two.)
  • Question 3

    A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
    The company sells the following summer products:
    * Sandals
    * Swimwear
    * T-shirts
    * Shorts
    The available attributes are: customer_hobbies email opt in
    The available events are:
    producLbrowse
    product_category
    itemjd
    How should the marketer configure this campaign?
  • Question 4

    A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
    Which data fields should be sent to the destination?
  • Question 5

    A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
    The engineer logs in and sees the following profile attributes and segments already set up.
    Segments
    * Breakfast Eaters
    * Lunch Eaters
    * Dinner Eaters
    * High-Value Dinners
    Profile Attributes
    * Favorite Location
    * Favorite Breakfast Meal
    * Favorite Lunch Meal
    * Favorite Dinner Meal
    * Last Purchase
    How should the engineer create a segment to meet the customer's needs?