Online Access Free C-C4H63-2411 Practice Test

Why does SAP Customer Data Platform provide two views of the customer?

• A.To provide one profile for marketing and another for personalization
• B.To provide one Unified Customer Profile with two different processing purposes
• C.To provide the right profile for every customer experience use case
• D.To provide customer activities in one view and profile data in another

You are creating a new legacy variant business unit.
Which matching rules does SAP Customer Data Platform preconfigure for both the Contextual Profile view and the Unified Profile view? Note: There are 3 correct answers to this question.

• A.C4C ID
• B.CDC ID
• C.CIAM ID
• D.Master Data ID
• E.CRM ID

What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

• A.Import customer contacts from CRM systems.
• B.Run targeted email campaigns based on customer activities and preferences.
• C.Merge incoming customer data from ERP back end.
• D.Update customer loyalty level in a loyalty system.
• E.Run marketing campaigns on social media platforms.

Which of these activation methods can be used with actions?
Note: There are 2 correct answers to this question.

• A.CX journeys
• B.Audiences
• C.CX flows
• D.CX milestones

What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.

• A.Real-time data processing
• B.Unified customer data
• C.Accessibility and discoverability
• D.Customer identification