Goal of the interview
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____________________________ is also relevant to the implementation phase, as it involves acting in order to learn, trying something new, learning from the attempt, and building that learning into the next iteration.
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What is BUILD THEN SHIP. hope hypothesis was correct 1. very costly if wrong?
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The "why" behind something
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By truly understanding the emotional and cultural realities of the people for whom you are designing, you will be more able to design a better solution with real value. This is why ________________ is so important to the design process.
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