Benchmark studies are conducted to compare organizational practices against the best-in-class practices. Best practices may be found in competitor enterprises, in government, or from industry associations. The objective of benchmarking is to evaluate enterprise performance and ensure that the enterprise is operating efficiently. Benchmarking may also be performed against standards for compliance purposes. The results from the benchmark study may initiate change within an organization. Market analysis involves researching customers in order to determine the products and services that they need or want, the factors that influence their decisions to purchase, and the competitors that exist in the market. The objective of market analysis is to acquire this information in order to support the various decision-making processes within an organization.
Market analysis can also help determine when to exit a market. It may be used to determine if partnering, merging, or divesting are viable alternatives for an enterprise.

Explanation/Reference:
Nancy is making an assumption that the software will make the entire sales process better. She's identified a solution that she assumes will improve the entire sales process.
D is incorrect. While there will be a cost and time element, this isn't the best answer to the
question and scenario.
B is incorrect. There are constraints in the analysis process, so this isn't the best choice.
C is incorrect. While this statement is true, it doesn't address Nancy's assumption about the
solution; she's already attached to the problem.

Explanation/Reference:
Plan driven approaches to business analysis practices most often use the formal type of communication.
This means the communication of the actual requirements is in writing and often uses pre-defined forms requiring signatory approvals. All project documentation is normally archived as part of the project history.
C is incorrect. Face-to-face is an effective communication method, but for plan-driven
approaches, formal communication is preferred in regard to requirements.
B is incorrect. Ad hoc describes the sudden, quick conversations. This is an informal approach to
communication and isn't appropriate for a plan-driven business analysis approach.
A is incorrect. Informal isn't preferred in a plan-driven approach.

Explanation
The author of the requirements is a good attribute to include in the requirements attribute. This allows follow-up questions or clarifications, if necessary, for the project.
Answer A is incorrect. Absolute reference is needed to define specific requirements. A numeric coding is
preferred over text and this code should not be reused.
Answer B is incorrect. The ownership attribute describes who will be the owner of the requirement or
deliverable. The owner isn't necessarily the same person who created the requirement.
Answer C is incorrect. There is not an attribute called requirements sponsor, so this choice is not valid.