Question 11
Several very large businesses have in recent years turned to running campaigns on crowdfunding sites- platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.
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Question 12
Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.
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Question 13
Many brainstorming sessions start with quiet time for individual brainwriting.
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Question 14
Design Thinking forces us to "think like a designer" in that it has us constantly in search of better insights.
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Question 15
The title "Intrapreneur" first appeared in a 1978 paper by Gifford and Elizabeth Pinchot, who defined an Intrapreneur as dreamers who do.
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