Online Access Free CRT-550 Practice Test

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?

• A.Do they need to have independent reporting on SMS sends by country?
• B.Do they need to support inbound messages in each country?
• C.Do they need to support UTF-8 characters in their SMS?
• D.Do they need to support different From Names by country?

A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the
"Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

• A.Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
• B.Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
• C.Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
• D.Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

• A.%%view_email_url%%
• B.%%view_online%%
• C.%%vawp%%
• D.%%view_as_webpage%%

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

• A.Implement two separate Marketing Cloud instances.
• B.Create one or more additional business units for testing.
• C.Use Subscriber Filter per business unit to filter production from test data.
• D.Ensure test sends are done from data extensions with attribute 'Is Testing'.

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

• A.Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
• B.Link the data extensions in an Attribute Group.
• C.Create SQL Query Activities for the marketer to modify.
• D.Establish data relationships and create Data Filters for the marketer to modify.