Question 46

A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
  • Question 47

    Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
    What should be resolved prior to generating the audience?
  • Question 48

    Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long- term cleanliness and maintainability.
    Which two best practices should be utilized? (Choose 2 answers)
  • Question 49

    Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
    Which three criteria should they use to create an audience for this campaign? Choose 3 answers
  • Question 50

    Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
    Which two MobileConnect templates should be used to send the SMS message and capture the responses?