Question 76

A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
  • Question 77

    A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last sixmonths.
    What should be recommended?
  • Question 78

    A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
    What key issue should be addressed? Choose 3 answers
  • Question 79

    Northern Trail Outfitters (NTO) wants to send using the From Addressof [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
    Which email address would appear as the From Address forthe automatic reply to the customer?

    Question 80

    Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
    * Maintain NTO's master suppression list
    * Configure data relationships
    * Create new subscriber attributes
    Which role should be assigned to the IT staff member?