Question 1

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
  • Question 2

    What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
  • Question 3

    A financial services customer wants to send email to customers who log in for the first ona new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
    What should a consultant recommend to deploy the email?
  • Question 4

    Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
    Which two MobileConnect templates should be used to send the SMS message and capture the responses?
  • Question 5

    Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
    What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?