A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:

A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?

Which of the following forecasting methods relies on the opinions of a panel of experts?

Which of the following factors typically is the most significant impediment to implementing collaborative commerce?

A practical way to eliminate an unprofitable customer is to: