Managing global risks requires strategies that allow a supply chain to adapt quickly to unexpected changes or disruptions. Flexibility in the supply chain can help manage global risks by enabling companies to adjust their operations in response to unforeseen events, such as natural disasters, geopolitical tensions, or changes in market demand. This might involve diversifying suppliers, utilizing multiple transportation modes, or adopting flexible manufacturing systems.
* Direct shipment refers to sending products directly from supplier to customer, which might not address broader global risks.
* Cross-docking is a logistics practice that involves unloading goods from inbound transport and loading them directly onto outbound transport, without warehousing. It optimizes efficiency but does not inherently manage global risks.
* Mass customization is a production strategy that combines elements of mass production and customization but does not directly address global risk management.
References:
* Chopra, S., & Meindl, P. (2016). "Supply Chain Management: Strategy, Planning, and Operation."
* Sheffi, Y. (2005). "The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage."

The correct answer is C. Market segmentation.
Customer relationship management (CRM) is a strategy that organizations use to manage interactions with customers and potential customers. Market segmentation is a key process in CRM, as it involves dividing a target market into smaller groups with similar needs and characteristics. By segmenting the market, organizations can better understand their customers and tailor their marketing and sales efforts to meet their specific needs. This, in turn, helps to build stronger relationships with customers and increase customer loyalty.
Event logging is a process of recording and monitoring events or transactions in a system. It can be useful for analyzing customer behavior, but it is not a key process in CRM.
Demand planning is a process of forecasting future demand for a product or service. While it is important for managing supply chain and inventory, it is not directly related to CRM.
Market research is a process of gathering information about a market, including customer needs and preferences. It is important for developing marketing strategies, but it is not a key process in CRM.

Section: Implementation and Operations