Question 1

You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.
  • Question 2

    Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
  • Question 3

    When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct answers to this question.
  • Question 4

    You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
  • Question 5

    Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?