Question 6

How do you assign a custom field to be used in Segmentation?
  • Question 7

    A company plans their budget for each brand by country, region, industry and media types. Assume that the relevant marketing areas, media types and custom dimensions have been created.
    For this company, the manufacturing company is not relevant for the Bahamas.
    What are some of the key steps to consider when you are creating the planning model for this company? (2)
  • Question 8

    What are the prerequisites for including product recommendations in campaign? (2)
  • Question 9

    Which apps would you use to assign a custom view in segmentation and move to production?
  • Question 10

    What should you consider during data load? (2)