Online Access Free EEB-101 Practice Test

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

• A.Configure Field-Level Encryption in import file.
• B.Manager Files in File Transfer.
• C.Specify character encoding in import file.

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

• A.Configure Journey Email Send to dedupe on email address.
• B.Configure Journey Settings to 'allow no re-entry.
• C.Configure Journey Entry Event to 'allow no re-entry.'

Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

• A.Einstein Messaging Insights
• B.Einstein Engagement Scoring
• C.Einstein Engagement Frequency

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

• A.Add complementary SMS campaigns.
• B.Create more focused segmented lists for messaging.
• C.Focus on action-driven subject lines.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

• A.Use the Split option to temporarily add additional filter criteria.
• B.Copy the filtered data extension and add additional filter criteria.
• C.Copy the data filter and build a new data extension with additional filter criteria.