Online Access Free EEB-101 Practice Test

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

• A.Tracking Extract > File Transfer > Import Activity
• B.Tracking Extract > Import Activity > SQL Activity
• C.Tracking Extract > Import Activity > Data Extension Extract

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

• A.Automation studio and Query Activity
• B.Journey Builder and Engagement Split
• C.Salesforce CDP and Einstein Engagement Scoring

A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

• A.Content Builder Approval Workflow
• B.Subscriber Preview
• C.Einstein Approval Workflow

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

• A.Einstein Engagement Frequency
• B.Sender Authentication Package
• C.Send Throttling

A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

• A.Place a Random Split before Path Optimizer for the pilot group.
• B.Configure a holdback group to be targeted by the winner.
• C.Select winning path three days after journey activation