Online Access Free EEB-101 Practice Test

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

• A.Use Journey Builder to build an audience using Ad Studio.
• B.Create CloudPages to collect and subscribe users,
• C.Leverage Social Studio to capture email addresses.

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

• A.Exits
• B.Goals
• C.Decision Splits

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

• A.File Transfer Activity in Automation Studio
• B.Report Scheduling in Datorama Reports
• C.Report Definition Activity in Automation Studio

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

• A.Interactive Email Form block
• B.Smart capture block
• C.Einstein content block

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

• A.Mark the field as the Primary Key.
• B.Use Email Address as Subscriber Key.
• C.Select 'Deduplicate by Email' checkbox.