Online Access Free EEB101 Practice Test

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

• A.Data Extract Activity
• B.SQL Query Activity
• C.Segment Activity
• D.Filter Activity

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

• A.Subscriber can choose to resubscrlbe to the list used for the send.
• B.Subscriber can choose to be unsubscribed from all NTO publications.
• C.Subscriber can choose which publications to unsubscribe from.
• D.Subscriber can choose to be removed from the data extension.

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A.Track Email Opens
• B.Physical Mailing Address
• C.Stored Content Boxes
• D.Link Tooltip

What are some of the best practices to drive engagement with email marketing? (Choose 3)

• A.segment your communications.
• B.Design for Mobile
• C.go Social
• D.integrate email marketing and CRM systems
• E.A/B Testing to see what resonates.

Which data model should be used to create a Group?

• A.Data Extensions
• B.Active Audiences
• C.Data Filters
• D.Lists