Online Access Free Google-Ads-Video Practice Test

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

• A.Skippable in-stream ads and bumper ads
• B.Non-skippable in-stream ads and bumper ads
• C.Skippable in-stream ads and in-feed video ads
• D.Non-skippable in-stream ads and in-feed video ads

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

• A.They'll get to see the terms people were searching for when seeing their ads.
• B.They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
• C.They'll see how many ads served to how many people and how many times, across devices and formats.
• D.They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

• A.Max CPV is often less than actual CPV because it's a reserve buy.
• B.Actual CPV is often less than max CPV because it's a reserve buy.
• C.Max CPV is often less than actual CPV because it's auction bidding.
• D.Actual CPV is often less than max CPV because it's auction bidding.

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

• A.Use masthead ads for a major sales promotion.
• B.Select the best creative asset and run a single ad.
• C.Use video ad sequencing and target CPM bidding.
• D.Use bumper ads on competitive video content.

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

• A.Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
• B.Use ''Sign up to our newsletter' as the primary call to action.
• C.Explain the company's background during the first half of their video.
• D.Address the viewer's desire for food in the first five to 10 seconds of the video.