Question 101
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Question 102
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
* Include all members of Segment B
* Include all members of Segment C who are members of segment D
* Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing directors criteria.
Which segment name or operator type applies in each segment block and query operator' To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
The marketing director wants you to define the membership of the new segment as follows:
* Include all members of Segment B
* Include all members of Segment C who are members of segment D
* Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing directors criteria.
Which segment name or operator type applies in each segment block and query operator' To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
Question 103
Your company's annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference's financial information at an upcoming monthly management meeting.
You need to determine the financial details to use when presenting the overall data.
Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
You need to determine the financial details to use when presenting the overall data.
Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Question 104
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Question 105
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
* Include all members of Segment B
* Include all members of Segment C who are members of segment D
* Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing directors criteria.
Which segment name or operator type applies in each segment block and query operator' To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
The marketing director wants you to define the membership of the new segment as follows:
* Include all members of Segment B
* Include all members of Segment C who are members of segment D
* Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing directors criteria.
Which segment name or operator type applies in each segment block and query operator' To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
