Online Access Free MC-101 Practice Test

What should a marketing associate use to identify a unique contact across various channels?

• A.Mobile Number
• B.Email Address
• C.Contact Key

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.
What should a marketing associate use to retrieve this information?

• A.Intelligence Reports Email Dashboard
• B.Journey Analytics in Journey Builder
• C.Analytics Builder Reports

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

• A.By limiting the creation of new items for NTO's campaigns
• B.By eliminating the need for user roles and permissions
• C.By restricting access to NTO's brand-specific content

Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

• A.Email Studio
• B.Automation Studio
• C.Web Studio

Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?

• A.Enable content tags.
• B.Create custom folder permissions.
• C.Organize folders alphabetically.