Online Access Free MC-202 Practice Test

Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

• A.
• B.
• C.

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

• A.Schedule report to export as a web page.
• B.A Schedule report and email the link to download.
• C.Schedule report and email file to the director.

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

• A.Define a goal for each journey.
• B.Export the journey email analytics
• C.Review opensand clicks activity summaries.

A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

• A.Ensure fallback content has been configured for Gmail.
• B.Ensure characters in the CSS tags are limited to16kB.
• C.Ensure the 'Optimize for Gmail' checkbox is selected.

Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

• A.Profile Center Unsubscribe
• B.List Unsubscribe header
• C.Universal Unsubscribe