Question 41
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
Which Marketing Cloud capability allows for secure transmission of the email address?
Question 42
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
Where in setup could they accomplish this task?
Question 43
Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
What feature should be recommended?
Question 44
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Question 45
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?