Online Access Free MCE-Con-201 Practice Test

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

• A.Query Activity > API Event > Automation Studio Activities
• B.Import Activity > Decision Split > Journey Activities
• C.Salesforce Entry Event > Query Activity > Automation Studio Activities
• D.Query Activity > Data Extension Entry Source > Journey Activities

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)

• A.Get existing records updated with new keys sourced from Sales Cloud instance via a Services agreement.
• B.Upload CSV with Migrated Subscriber Keys to All Subscribers.
• C.Continue as normal, as Marketing Cloud contact models will dedupe keys by Email Address.
• D.Purge the current records and carry on with new keys sourced from Sales Cloud.

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?

• A.Entry Source Data Extension.
• B.Contact Configuration
• C.Data Relationships
• D.Data Designer

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

• A.Multi-Step journey with an API Event entry source
• B.Transactional Messaging API
• C.Triggered Send Definition
• D.Email Send Activity

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

• A.API User checkbox is deselected, Marketing Cloud Viewer role is applied.
• B.API User checkbox is selected, no roles are assigned to user.
• C.API User checkbox is deselected, all available roles are assigned to user.
• D.API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.