Online Access Free MCE Practice Test

What should be used to make program acquisition automatic?

• A.Global form
• B.Local landing page
• C.Global landing page
• D.Hidden form fields

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

• A.Add to Trash
• B.Add to SFDC Campaign
• C.Add to Nurture Stream
• D.Add to Engagement Program

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

• A.Create a smart campaign using the Send Alert flow step
• B.Create a smart campaign using the Fills Out Form trigger
• C.Add a new My Token to the program called {{my.webinar URL}}
• D.Change the form settings to operational
• E.Create an email that includes the {{webinar.link URL}} token
• F.Create an email that includes the {{member.webinar URL}} token
• G.Change the email settings to operational

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?

• A.Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
• B.Use Mark Input to display the abbreviation while storing the full state
• C.Use Mark Input to display the full state value while storing the abbreviation
• D.Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

What needs to be done to track the success of programs using a custom channel?

• A.Include a "Responded" program status
• B.Ensure that program statuses are being updated
• C.Ensure forms are local to the program
• D.Upload the list of attendees to a list in the program