Online Access Free MKT-101 Practice Test

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

• A.Place a Random Split before Path Optimizer for the pilot group.
• B.Configure a holdback group to be targeted by the winner.
• C.Select winning path three days after journey activation

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

• A.Frequency Split
• B.Path Optimizer
• C.Scoring Split

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

• A.Contacts Count
• B.Contacts Analytics
• C.Audience Engagement Over Time

Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

• A.
• B.
• C.

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

• A.Use Email Address as Subscriber Key.
• B.Mark the data extension as Sendable.
• C.Mark the field as the Primary Key.