Online Access Free MKT-101 Practice Test

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

• A.Create more focused segmented lists for messaging.
• B.Focus on action-driven subject lines.
• C.Add complementary SMS campaigns.

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

• A.Add assets to folders upon creation.
• B.Add a description to each asset upon creation.
• C.Add descriptive tags to each asset upon creation.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

• A.Copy the data filter and build a new data extension with additional filter criteria.
• B.Use the Split option to temporarily add additional filter criteria.
• C.Copy thefiltered data extension and add additional filter criteria.

Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

• A.Import Activity
• B.Import Wizard
• C.Ingest API

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

• A.Replace the Schedule with File Drop and use a filename pattern
• B.Replicate the automation and schedule mem to execute server eight hours
• C.Implement an API to start automation with every file transfer.