Free Access Salesforce.MKT-101.v2022-08-28.q87 Practice Test (Page 3)

Question 6

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A.Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

B.Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

C.Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

D.Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Question 7

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A.Build an email as one image, with all text saved in the brand font.

B.Use a web-safe font for text that closely matches the brand's custom font.

C.Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.Build an email using multiple images, with all text saved in the brand font.

Question 8

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A.A triggered automation to send emails to customers who have made a purchase

B.A triggered message to send an email as soon as a customer completes a purchase

C.A scheduled automation to send emails to customers who made a purchase daily

D.A user-initiated message to send an email to customers who made a purchase daily

Question 9

Which two statements about a database of record are correct? Choose 2 answers

A.It is a centralized storage repository of data about objects or people.

B.It is any database containing subscriber data.

C.It is a system in which a subscriber's status is maintained.

D.It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

Question 10

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

A.Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

B.RMM accounts are unable to support this behaviors.

C.Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

D.Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

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