Question 26

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
  • Question 27

    How are prospect that have started a wait step impacted when an entire engagement program is paused?
  • Question 28

    LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
  • Question 29

    There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
    60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
  • Question 30

    Which is true about Visitor Filters?