Online Access Free Marketing-Cloud-Administrator Practice Test

Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

• A.Einstein AI
• B.Marketing Cloud Personalization
• C.Marketing Cloud Intelligence

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

• A.Collect Code
• B.Recommendation Code
• C.Email Conversion Code
• D.Conversion/Cart Code

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

• A.Select all records where Has OptedOutofEmail is FALSE
• B.Select all records which are active in All Subscribers
• C.Select all records with an email address
• D.Select all records which have opened an email in the past six months

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

• A.Content Builder
• B.Smart Capture
• C.Mobile Connect
• D.Profile Center

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

• A.Products purchased from a competitor.
• B.Number of items per order.
• C.Last purchase date
• D.Channel preference of customers.