Free Access Salesforce.Marketing-Cloud-Administrator.v2024-02-27.q113 Practice Test (Page 9)

Question 36

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A.Make sure the files placed on the correct subfolder within the SFTP

B.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

C.Use the exact file name used for the trigger in the Import File Activity

D.Make sure the team has a date stamp to avoid duplication

Question 37

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A.Create child business units for each brand and nest another level of child business units for GEOs.

B.Create and apply folders with naming conventions in the current account to keep track of brand assets.

C.Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

D.Create one child business unit for the other brands to share but apply folders and naming conventions.

Question 38

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A.The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B.The user Is getting deleted from the AN Subscribers list

C.Data in data extensions corresponding to the customer

D.Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Question 39

What functionality is contained in Journey Builder that does not exist in Automation Studio?

A.Native execution of a Server-side JavaScript activity.

B.The option to convert a qualified Lead to a Contact.

C.Flexibility to wait based on duration or a specific time.

D.The ability to send an email to a Salesforce audience.

Question 40

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A.The consultant should enable deep linking in Marketing Cloud Connect configuration.

B.The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

C.Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D.Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

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