Question 101

Northern Trail Outfitters(NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. TheAnalyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
  • Question 102

    Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
    Why could this be the case?
  • Question 103

    A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
    When should the admin create separate business units for each of NTO's brands?
  • Question 104

    Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
    Which two pieces of information would help NTO achieve this objective?
    Choose 2 answers
  • Question 105

    Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
    How should they accomplish this?