Online Access Free Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?

• A.Set a Fallback Asset.
• B.Set Fatigue Rules for the product Asset Classes.
• C.Utilize Einstein Engagement Frequency to send the emails less often.
• D.Ask the content team to create more images in order to diversify the asset pool.

Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?

• A.In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.
• B.In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.
• C.In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.
• D.In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
(Choose 3 answers)

• A.Creating customer segments from multiple data extensions
• B.Processing zipped encrypted files containing subscriber data
• C.Setting behavior-based goals
• D.Designing decision logic via an intuitive user interface
• E.Building simple segmented campaigns without SQL queries

Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

• A.Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
• B.Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
• C.Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
• D.Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

• A._BusinessUnitUnsubscribes
• B._Complaint
• C._Unsubscribe
• D._Subscribers