Online Access Free Marketing-Cloud-Consultant Practice Test

A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?

• A.Use an automation with Tracking Extract.
• B.Create an Analytics Builder Discover report.
• C.Query the _sent Data View for the contact's send status.
• D.Use the standard report 'Subscribers Not Sent to'.

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

• A.Import from Salesforce Report in Automation Studio
• B.All Subscribers, since these are synchronized in real time
• C.Event Data from the Entry Event in Journey Builder
• D.Synchronized Data Extensions with a filter

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

• A._Subscribers
• B._BusinessUnitUnsubscribes
• C._Complaint
• D._Unsubscribe

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended?

• A.Create additional attribute fields in the main contact data extension.
• B.Create a new data extension and link it as a new population.
• C.Create a new data extension and link it to the other data extension.
• D.Create new Salesforce data and link it to the other data extensions.

Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

• A._Subscribers
• B._BusinessUnitUnsubscribes
• C._Complaint
• D._Unsubscribe