Question 86

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
  • Question 87

    Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
    What solution should they use?
  • Question 88

    Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
    How Should they configure these data sources?
  • Question 89

    Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
    What should be implemented to achieve these goals?
  • Question 90

    Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
    What action should be taken when using Contact Builder? Choose 2 answers