Question 36

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
  • Question 37

    Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
    Which limitation should the consultant consider when recommending field-Level Encryption?
  • Question 38

    Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
    What would be required to process the correct subscribers?
  • Question 39

    A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
    What should a consultant recommend?
  • Question 40

    Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
    What action should be taken to increase subscriber engagement?
    Choose 2 answers