Question 11
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
Question 12
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
Choose 2 answers
Question 13
Where do you click Connect Campaign to associate a campaign with a journey?
Question 14
What is a personalization string?
Question 15
Northern Trail Outfitters (NTO) completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used.
What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
What tool could NTO use to alleviate the number of filtered audiences that are created for sending?