Question 16

Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includesfields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension shouldbe created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
  • Question 17

    Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
    What feature should be used to manage their opt-out strategy?
  • Question 18

    Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
    Mow should their data extension be set up?
  • Question 19

    What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
  • Question 20

    A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
    What creation method should the team use to create the new data extension?