Free Access Salesforce.Marketing-Cloud-Email-Specialist.v2022-08-05.q144 Practice Test (Page 13)

Question 56

What are 2 ways to improve deliverability?

A.Add your company's name to the subject line

B.Add how they subscribed to the list at the bottom of the email

C.Buy an email list from a trusted source

D.Make the From Name and Address recognizable

Question 57

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A.Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.

B.Find each individual with Subscriber Preview and Test Send to each individual Recipient.

C.Create a Test data extension composed of the management team and Test Send to the Test data extension.

D.Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.

Question 58

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A.Delivery Profiles

B.AMPscript Lookup

C.Personalization Strings

D.Sender Profiles

Question 59

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A.Use the Test Send tool to trigger copies of the email.

B.Using the Subscriber Preview tool, cycle through the list of subscribers.

C.Create a user-initiated email to send to the list of subscribers.

D.Select the "Preview" tab within the Classic Content tool.

Question 60

A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A.Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.

B.Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.

C.Configure to return an error message for any email address that does not conform to standard conventions.

D.Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

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