Free Access Salesforce.Marketing-Cloud-Email-Specialist.v2023-08-03.q142 Practice Test (Page 27)

Question 126

Which statement regarding editing an email template is true? (Choose 2) *****

A.A template does not automatically affect emails created from that template

B.Changes to a template are automatically inherited in emails built from that template

C.Changes to a template cannot be made once it is saved in the application

D.Updating an email to reflect changes made in its template can be done in the email properties

Question 127

The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A.Change the color of the email background to match their subscribers' preferred color of choice.

B.Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.

C.Use a substitution string to populate a photo of the subscriber in the header of the email.

D.Use a substitution string to populate a subscriber's name in the subject line.

Question 128

Which feature can a marketer use to individualize content in an email? (Choose 3)

A.Audience Segmentation

B.Dynamic content

C.Specialized content

D.Predictive content

E.Personalization string

Question 129

A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

A.Test Send

B.Send Flow

C.User-Initiated Email

D.Triggered Email

Question 130

What is a best practice regarding the on boarding of new subscribers? Choose 2 answers

A.The first welcome email should be sent within four to seven days of signing up.

B.The first welcome email does not need to include an unsubscribe link.

C.The number of emails in a welcome series depends on the brand and the information new subscribers need to Know

D.The email content should be based on acquisition source and customer history.

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